II. Towards an understanding of trust
Trust type Trust basis Measure in e-context
Calculus-based Reliance on independent Web ombudsman trust third party
Reference-based Green light clues from Web seals trust environment
Knowledge-based Past experience in joint Track and trace trust transactions projects functionality
Identification-based Mutual identification Push-technology trust each other's goals agent-based commerce
Different bases of trust
Van den Berg and Van Lieshout, 2001; 516
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