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Press Coverage: Research on Impact of TED Talks

The Indiana University News Room has issued a press release about research on TED Talks by faculty member Cassidy Sugimoto, and co-authors (see affiliations below) Andrew Tsou, Mike Thelwall, Vincent Lariviere, Benoit Macaluso, and Philippe Mongeon. The press release has been picked up nationally. Dr. Sugimoto commented in an email interview that “it’s been an exciting few days!”

An excerpt from the IU press release is included here:

• ACADEMICS EARN STREET CRED WITH TED TALKS BUT NO POINTS FROM PEERS, IU RESEARCH SHOWS
Though fewer in number, presentations by academics preferred by public

Indiana University News Room
Contact: Steve Chaplin
Press Release - June 18, 2013

BLOOMINGTON, Ind. — TED Talks, the most popular conference and events website in the world with over 1 billion informational videos viewed, provides academics with increased popular exposure but does nothing to boost citations of their work by peers, new research led by Indiana University has found.

In the comprehensive study of over 1,200 TED Talks videos and their presenters, lead author Cassidy R. Sugimoto, an assistant professor in IU Bloomington's Department of Information and Library Science, and a team of researchers from Great Britain and Canada, also looked at the demographic make-up of TED Talks presenters — only 21 percent were academics, and of those only about one-quarter were women — and the relationship between a presenter's credentials and a video's popularity.

Below are some of the media sources covering this release:

Posted June 21, 2013